This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered “personal information,” such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA. 

 

Information we collect from you:

We collect the personal information you provide to us when you purchase our services or visit our website. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Location Information, including general location data
• Protected Classifications and Other Personal Characteristics, including age, sex, gender, and military or veteran status
• Consumer Communications, including direct communications with our consumers

To the extent we process deidentified personal information, we will make no attempt to reidentify such data.

 

How long we keep your data:

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

We collect cookies and online data while you use our website, including Online Identifiers, Internet Activity, General location data.  We delete or anonymize data concerning your use of our website within 10 years of collecting it.

Data we collect in order to provide services you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card.  We keep personal information related to services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 10 years from your last purchase with us.

Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases, Direct communications with our clients.  We keep customer feedback and correspondence with our customer service for up to 10 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.

Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Direct communications with our consumers.  Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.

Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Age, Sex, gender, Direct communications with our consumers.  We retain review, survey, and feedback data for up to 10 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.

Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers.  We retain records related to privacy requests as long as necessary to comply with our legal obligations.

Data we collect for security purposes, including Name, Email address, Online Identifiers.  We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

 

Why we process your information:

We process personal information for the following business and commercial purposes:

• Analyzing Data
• Conducting Surveys
• Creating Customer Profiles
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Improving Our Products & Services
• Internal Business Operations
• Meeting Compliance & Legal Requirements
• Operating Our Website or Mobile Apps
• Preventing Fraud
• Processing Payments
• Providing Customer Support
• Sending Promotional Communications
• Tracking Purchases & Customer Data

 

How we disclose your information:

We may disclose personal information about you for business and commercial purposes when you purchase our services or visit our website.

Personal Identifiers:  Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Contractors, Customer Support Tools, Cybersecurity Providers, Data Analytics Providers, Governance, Risk & Compliance Software, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services

Internet Activity:  Ad Networks, Commerce Software Tools, Customer Support Tools, Cybersecurity Providers, Data Analytics Providers, and Sales & Marketing Tools

Commercial Information:  Business Operations Tool, Commerce Software Tools, Customer Support Contractors, Sales & Marketing Contractors, Sales & Marketing Tools, Shipping Services, and  Payment Processors

Financial Information: Commerce Software Tools, Payment Processors

Location Information: Ad Networks, Business Operations Tool, Customer Support Contractors, Data Analytics Providers, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services

Protected Classifications and Other Personal Characteristics: Sales & Marketing Tools

Consumer Communications: Business Operations Tool, Customer Support

 

Information “sharing” and “selling”:

We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Personal Identifiers, Internet Activity, Commercial Information, and Location Information. This allows us to show you ads that are more relevant to you.

You may opt out at any time by writing to us at [email protected]

We do not receive monetary or other valuable consideration in exchange for your data and therefore do not “sell” your data as defined in CCPA.

We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers.

Opt-out preference signals

 

Your CCPA rights:

Your privacy rights under the CCPA are described below.

 

Right to Access:

You have the right to access the specific pieces of personal information we have collected about you.

If you make an Access Request more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.

Right to Delete:

You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete your personal information from our records and notify our service providers, contractors, and third parties that you have requested deletion of your personal information.

Right to Non-Discrimination:

If you exercise your CCPA privacy rights, we will not discriminate against you by, for example, charging a different price or offering a different level or quality of products or services.

We will not retaliate against you, as an employee, applicant for employment, or independent contractor, for exercising your privacy rights.

Right to Opt-Out:

You have the right to opt-out of any selling and sharing of your personal information.

Email [email protected] to opt out at any time.

Right to Correct:

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Right to Limit the Use of Sensitive Personal Information:

The Right to Limit does not apply because we do not use your sensitive personal information to infer characteristics about you.

Request Verification:

Before we can respond to a privacy request, we will verify that you are the consumer who is the subject of the CCPA request. Requests to Opt-Out or Limit the Use of Sensitive Data (if applicable) do not require verification.

Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.

 

Authorized Agent

A California resident’s authorized agent may submit a rights request under the CCPA by emailing us at [email protected]  Requests submitted by an authorized agent will still require verification of the consumer who is the subject of the request in accordance with the process described above. We will also ask for proof that the consumer who is the subject of the request authorized an agent to submit a privacy request on their behalf by either verifying their own identity with us directly or directly confirming with us that they provided the authorized agent permission to submit the request. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 may also submit proof of statutory power of attorney, which does not require separate consumer verification.

 

Notice of Financial Incentive

Consumers who sign up for our marketing emails/SMS texts receive either early access or a promotion on occasion. To opt in, a consumer must enter their email address/phone number into the form and consent to receive emails in exchange for a discount provided via coupon code. A consumer may unsubscribe from our marketing emails or texts by using the unsubscribe link in the email footer/replying STOP via text at any time. We calculate the value of the offer and financial incentive by using the expense related to the offer.